Considering that art is a reflection of reality, the company’s goals are directed towards presenting diverse works that touch on the reality of the Arab people, addressing their problems, struggles, and issues through its artistic creations. It also strives to provide environmentally-friendly and historical productions that narrate the lives of Arab peoples, historical figures, and ancient civilizations from thousands of years ago. It aims to showcase their achievements, feats, and the impact of their intellectual, cultural, and historical legacies through its documentary and religious works.

Additionally, the company focuses on building an aware and cultured generation through its productions targeted at children, such as animation and other forms of content. Furthermore, the company offers a wide range of both old and modern entertainment works, including Arabic and foreign films and dubbed series.